2013 Ad Rates & Editorial Calendar
Rate Card #25 • Effective January 1, 2013

Click the cover to download .pdf version.
ADVERTISING RATES
Stated prices are at the gross rate and are
15% commissionable to qualified agencies
STANDARD SIZE BLACK & WHITE
(Based on 7” x 10” unit)
| |
1X |
3X |
6X |
12X |
| Std. Page |
$2,249 |
$2,023 |
$1,821 |
$1,639 |
| 2/3 Std. |
1,830 |
1,646 |
1,482 |
1,334 |
| 1/2 Std. |
1,394 |
1,254 |
1,130 |
1,017 |
| 1/3 Std. |
1,008 |
908 |
817 |
735 |
| 1/4 Std. |
893 |
803 |
722 |
519 |
| 1/6 Std. |
694 |
625 |
562 |
507 |
| 1/8 Std. |
429 |
386 |
348 |
313 |
TABLOID SIZE BLACK & WHITE
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1X |
3X |
6X |
12X |
| Tab Page |
$3,142 |
$2,828 |
$2,544 |
$2,290 |
| 1/2 Tab |
2,210 |
1,989 |
1,790 |
1,612 |
| 1/4 Tab |
1,345 |
1,210 |
1,089 |
980 |
COLOR RATES
Color rates are black & white plus:
Four Color Process:
Page ad=$900; Fractional ad=$600
AAAA Color:
$360 per page or fraction (Standard Red, Yellow, Blue or Dynamite Red)
Matched Color: $500 per page or fraction
Classified Advertising: $1.00 per word; $40 min. Display classifieds $70 per column inch
BLEED AND POSITION CHARGES
All special positions are 10% extra on space and color. Bleed is 10% extra on space and color.
2013 DEADLINE DATES
Insertion Orders:
J-F 1/18; M-A 3/15; M-J 5/17; J-A 7/19; S-O 9/271; N-D 11/8.
Materials:
J-F 1/25; M-A 3/22; M-J 5/24; J-A 7/26; S-O 10/4; N-D 11/15.
TERMS, DISCOUNTS AND COMMISSIONS
Total charges are payable within 10 days of invoice date (rendered at publication). Net 30 days. Commission of 15% on space, color, bleed and position allowed to recognized agencies.
MSN WEBSITE
ADVERTISING RATES
www.maintenancesalesnews.com
| |
3 Months |
6 Months |
12 Months |
Full Banner
468 x 60 pixels |
$500/month |
$450/month |
$400/month |
Half Banner
234 x 60 pixels |
$300/month |
$250/month |
$200/month |
Vertical Banner
120 x 240 pixels |
$300/month |
$250/month |
$200/month |
Button
120 x 90 pixels |
$150/month |
$125/month |
$100/month |
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MSN eNEWSLETTER
ADVERTISING RATES
Ads may also be placed on MSN's monthly eNewsletter
| |
1 Time |
6 Times |
12 Times |
Full Banner
468 x 60 pixels |
$500/issue |
$450/issue |
$400/issue |
Half Banner
234 x 60 pixels |
$300/issue |
$250/issue |
$200/issue |
Vertical Banner
120 x 240 pix |
$300/issue |
$250/issue |
$200/issue |
Button
120 x 90 pixels |
$150/issue |
$125/issue |
$100/issue |
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JANUARY/FEBRUARY
2013 Buyers’ Guide
including a directory
of
manufacturers of sanitary supplies
SPECIAL FOCUS ON:
Wholesalers & Buying Groups
Spotlight: Computer Systems
& Software
MARCH/APRIL
SPECIAL FOCUS ON:
Paper & Wipes
Carpet Care Equipment
MAY/JUNE
The Guide To Green:
Environmentally Friendly Products
SPECIAL FOCUS ON:
Maintenance Chemicals
Dispensers & Proportioners
Floorcare Equipment & Supplies
JULY/AUGUST
ISSA Show
Preview Issue
SPECIAL FOCUS ON:
Ice Melt Manufacturers
MSN Buyers Guide To:
Mop, Brush & Broom Manufacturers
Showcase: Sanitizers & Disinfectants
SEPTEMBER/OCTOBER
ISSA/INTERCLEAN
Annual Convention
November 18-21 • Las Vegas, NV
NOVEMBER/DECEMBER
The Post-ISSA
Convention Yearbook
SPECIAL FOCUS ON:
Warewashing & Laundry
Equipment & Products
Showcase: Food Service
Equipment & Supplies
Maintenance Sales News
Published by Rankin Publishing Co., Inc.
Exclusively Serving Professional Distributors
Maintenance Sales News is edited for maintenance distributors. MSN reaches owners and presidents, buyers and purchasing agents, and sales executives; and our articles focus on their professional development. Our magazine reaches all levels of the sanitary supply marketing pyramid, including independent sales agents, master distributors, janitorial distributors and growth-market distributors such as food service, paper goods and industrial.
Send all advertising materials, insertion orders, news releases and correspondence to:
Don and Linda Rankin, Publishers
204 E. Main Street • P.O. Box 130
Arcola, IL 61910-0130, USA Email: drankin@consolidated.net
Website: www.maintenancesalesnews.com
(800) 598-8083 (U.S.) • (217) 268-4959
Fax (217) 268-4815
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ADVERTISING MATERIALS & REQUIREMENTS
TABLOID AD SIZES
| Tab Page with Bleed |
10 1/4 x 12 3/4 |
| Tab Page Live Area |
9 x 11 1/2 |
| Tab Half Horizontal |
9 x 5 3/4 |
| Tab Half Vertical |
4 1/2 x 11 1/2 |
| Tab Island Half |
7 x 9 |
| Tab Quarter |
4 1/2 x 5 3/4 |
| Two Page Spread |
20 1/4 X 12 3/4 |
STANDARD AD SIZES
| Full Page |
7 x 10 |
| 2/3 Page |
4 1/2 x 10 |
| 1/2 Island |
4 1/2 x 7 1/2 |
| 1/2 Horizontal |
7 x 4 7/8 |
| 1/3 Square |
4 1/2 x 4 7/8 |
| 1/3 Vertical |
2 1/4 x 10 |
| 1/4 Horizontal |
4 1/2 x 3 1/2 |
| 1/4 Vertical |
3 1/3 x 4 7/8 |
| 1/6 Vertical |
2 1/4 x 4 7/8 |
| 1/8 Square |
2 1/4 x 2 1/2 |
PUBLICATION SIZE:
Untrimmed (tabloid) is 10 1/4” x 12 3/4”
Untrimmed two page spread is 20 1/4” X 12 3/4”
Trim size is 10” x 12 1/2”
Tabloid bleed material is 10 1/4” x 12 3/4”
Tabloid page live area is 9” x 11 1/2”
Standard-size page bleed material is 8 3/8” x 10 7/8”
(will be trimmed to fit.)
For assistance with spreads, bleeds, inserts and advertorials, please contact advertising staff.
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ADVERTISING MATERIAL
Ads are preferred on CD or by email and in the following formats: High Resolution PDF (Prefer PDF/X-1a-compliant) or a TIFF, JPEG, EPS.
Email: drankin@consolidated.net
Graphic Department Email:
rankinmag@consolidated.net
Up to 15 mg accepted via email. For larger files, call 800-598-8083 for FTP site coordinates, or other specific information.
All files must be labeled clearly as to company and content, i.e.: companyname.ad.logo (this is extremely important when sending more than one item on file).
HARD COPY PROOFS:
Ads submitted as electronic files require a hard copy proof along with the CD. Maintenance Sales News will not be responsible for mistakes in a printed ad if a hard copy is not submitted with the electronic file. Four-color ads must be submitted with a color proof (Iris print, 3M Rainbow print, Laser print) that reflects mechanical aspects of the ad.
GRAPHIC DESIGN SERVICES:
Rankin Publishing, Inc. is also happy to offer customers the services of our in-house graphic arts department.
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